News \ 09 Dic 20

Green Pea opens in Turin. And RODA is there. 

RODA is one of the partners of the first Green Retail Park in the world.

Today, December 9th, it's opening day at Green Pea,  a unique project dedicated to the respect of the environment, with specific attention paid to a renewed way of consuming and relating to the Planet; an 88% passive building, built with recycled materials; a place where sustainable products – which are created with an intelligent use of resources and with a long perspective of use - become a pleasure for those who buy them but also a benefit for the environment.

The responsible culture and the valuable design of RODA find perfect harmony with the soul of the new Green Pea project, where the consuming experience is not just a pure necessity, but a contribution to one's well-being and a way to transfer values ​​of harmony and respect, combined with the concrete hope of being be part of a change.

On the first floor entirely dedicated to the world of home design and furniture, in a bright and elegant corner, RODA describes its attention to research and raw materials through a careful and panoramic display of sustainable materials; among these, the cords, the straps and the fabrics made of upcycled yarn delicately colour the environment with pastel hues, combined with recyclable aluminium or certified white teak, clearly visible on the large Eden sofa with soft cushions (designed by Rodolfo Dordoni), the stand-out piece in this area.

RODA collections features other sophisticated common areas of the building, such as the exclusive Otium rooftop area - with cocktail bar and spa -, a true oasis of elegance and eco-friendly relaxation, and the terrace of the Michelin-starred restaurant Casa Vicina.

 Whatever the place or environment, be it an area for dining or relaxation, be it indoors or outdoors, RODA products, with their high-profile and enduring design, capture and enhance the beauty of the setting.

RODA’s partnership with Green Pea is a reaffirmation of its belief in this new eco-friendly project, which is fully consonant with the company’s commitment to safeguarding the future of the environment. The partnership combines the particular skills and strengths of these two highly individual companies, both of them proud emblems of the Italian tradition of excellence


CREDITS main picture: Project_ ACC Cristiana Catino e Negozio Blu architetti – Ph_ Fabio Oggero