The Design concept
RODA opens a new era, conceiving a new dimension of living that goes beyond the borders of the house: indoor and outdoor mingle with a harmonic language, in a spatial and conceptual continuum. The philosophy of RODA is based on the belief that it is possible to enjoy the outsides like a true interior design project, in which colors, materials and shapes remain faithful to the value of the spontaneity of living en plein air.
the taste, sensitive and sophisticated, is the fil rouge of every project that crosses the boundary between indoors and outdoors. The outdoors are furnished with the same care of the interiors; standing in the garden, on the terrace, under a porch, is not only appropriating of an exterior room, but it becomes another expression of living. A luxury of our days: the well-being due to the time we devote to ourselves;
the mimetic design: RODA furniture is not simply positioned outside, but it is intimately linked to the external environment too, where the colors of the materials can change and shift, almost looking for a unique and unrepeatable symbiosis with nature;
the perception of a Mediterranean flavor, natural, warm, welcoming and well-balanced in the shapes, describes cozy atmospheres, always able to reinvent and change every time where colors and materials blend in a harmonic union;
the identity of unique pieces, extremely recognizable, characterized by a strong personality that makes each item different from the others, but all sons of the same design thinking at the same time;
the versatility, the ability of RODA to move with elegance between inside and outside, to adapt to to all environments, to be modular and match crosswise with any other piece of furniture, creating environments in which every choice is the total expression the personality of its inhabitant;
the quality and durability, an attentive research of the finishes and an extreme care of details, to offer great durability and comfort; the materials, carefully selected, such as solid teak, natural stones, stainless steel, woven belts that, exasperated by the weather conditions, acquire a taste authentically lived, proving our existence;
the experience, which can be translated into tradition, innovation and competence, the key words which mark the entire production of the outdoor furniture of RODA, the result of years of work and efforts.